Celebrating National Tourism Week: A Boost for Communities and the VCSE Sector

National Tourism Week is a time to recognise the value of tourism in shaping vibrant, resilient communities—and here in the East Riding, the spotlight is firmly on the stunning coastline and the opportunities it brings.

The recent feature from East Riding of Yorkshire Council highlights how places like Bridlington and the wider coast are being celebrated as key destinations during this important week.

Why National Tourism Week Matters

National Tourism Week shines a light on the tourism sector’s contribution to local economies, employment, and community wellbeing.

Across the UK, tourism:

• Supports local businesses and jobs
• Brings investment into communities
• Encourages pride in local heritage and culture

In coastal areas like Bridlington, tourism is not just seasonal—it is a vital part of the area’s identity and sustainability.

The Bridlington Coast in Focus

The East Riding coastline offers a rich mix of natural beauty, heritage, and family-friendly attractions. From seaside walks to cultural events, the area continues to attract visitors from across the region and beyond.

Local initiatives highlighted by the council showcase how partners are working together to:

• Promote the coast as a year-round destination
• Support local businesses and attractions
• Enhance visitor experience while protecting the environment

What This Means for the VCSE Sector

Tourism doesn’t just benefit businesses—it plays a crucial role in strengthening the VCSE (Voluntary, Community and Social Enterprise) sector.

Here’s how:

1. Increased Footfall = More Opportunities

More visitors mean greater engagement for charities, community groups, and social enterprises—whether through events, fundraising, or awareness campaigns.

2. Supporting Community Spaces

Tourism helps sustain community hubs, heritage sites, and cultural venues often run or supported by VCSE organisations.

3. Volunteering and Skills Development

A thriving visitor economy creates more opportunities for volunteering, helping people build skills, confidence, and connections.

4. Partnership Working

Tourism encourages collaboration between local authorities, businesses, and VCSE groups—strengthening networks and shared goals.

5. Promoting Local Identity and Inclusion

VCSE organisations play a key role in telling the stories of local communities, ensuring tourism is inclusive and representative of all residents.

A Chance to Get Involved

National Tourism Week is a great opportunity for VCSE organisations to:

• Showcase their work to new audiences
• Collaborate with tourism partners
• Host or contribute to local events
• Highlight the social impact of their services

Whether you run a community café, heritage project, environmental initiative, or support service, tourism can help amplify your reach and impact.

Looking Ahead

As areas like Bridlington continue to attract visitors, there is a real opportunity for the VCSE sector to be part of that journey—helping shape a tourism offer that is not only economically successful but also socially meaningful and community-led.