Free training webinars focused on marketing fundamentals
Sign up and join Cranfield Trust's free live webinars for charity professionals.
Wednesday 6 September 2023, 12:00pm to 1:00pm
Essentials to Excellence: Charities - how to create value through branding
There has always been much talk, misunderstanding, and debate around the concept of branding! What is it? Do charities need a brand? And, if so, how do we develop a brand?!
Aimed at CEOs, managers, fundraisers, and trustees, this webinar will discuss: the concept of branding within a charity. What a brand is, why branding is important, and how your brand goes much deeper than your logo or website; and how you can build a charity brand with limited resources and some quick wins!
Thursday 28 September 2023, 12:00pm to 1:00pm
Essentials to Excellence: Charities - understand marketing and its importance
If the fundamental purpose of marketing is to increase profit for a company, what is the fundamental purpose of marketing in a not for profit charity?
Aimed at CEOs, marketing managers, fundraisers, and trustees, this webinar will discuss the importance of marketing and what it is within a charity context. the importance of marketing and how, through developing a simple one page marketing plan, you can help grow a charity’s online community, raise awareness and increase donations!