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Legacy Fundraising

Published at 9:44 am Wed Mar 31st, 2021

Gifts in wills are quickly becoming the most important type of fundraising. Find out how to incorporate legacy giving into your fundraising.

What is Legacy Fundraising?

Legacy fundraising is the practice of asking individuals to leave a gift to a charity in their will.

Why is it important?

Legacy fundraising accounts for 15% of all income reeived by british charities. It is a cost effective way for charities to raise funds.

Isn’t it awkward discussing gifts in wills with supporters?

Yes, it can be. Which is why it’s important to address the subject sensitively and appropriately.

There are different types of legacy gifts:

• A pecuniary legacy (a set amount)

• A residuary legacy (a percentage of the estate)

• Gifts in Kind (e.g. a house)

• A conditional legacy

• A reversionary legacy

Ways to include legacy giving in your fundraising

• Partner with a local solicitors to hold a ‘Free Will Month’ and encourage the solicitors to discuss legacies with potential clients

• Hold legacy stewardship events

• Discuss with supporters when appropriate

• Create literature and marketing materials that discuss legacy giving

Top Tips

• Always treat legators (people who have pledged to leave a legacy) as major, important donors.

• Remember that legators can change their mind at any time and you don’t know when you may receive it, so don’t plan for legacy income

• Never give legal advice

• Write a legacy-specific strategy

Where can I find more information?

Fundraising Regulator

Remember A Charity

Third Sector

Tagged: Fundraising