Gifts in wills are quickly becoming the most important type of fundraising. Find out how to incorporate legacy giving into your fundraising.
Legacy fundraising is the practice of asking individuals to leave a gift to a charity in their will.
Legacy fundraising accounts for 15% of all income reeived by british charities. It is a cost effective way for charities to raise funds.
Yes, it can be. Which is why it’s important to address the subject sensitively and appropriately.
• A pecuniary legacy (a set amount)
• A residuary legacy (a percentage of the estate)
• Gifts in Kind (e.g. a house)
• A conditional legacy
• A reversionary legacy
• Partner with a local solicitors to hold a ‘Free Will Month’ and encourage the solicitors to discuss legacies with potential clients
• Hold legacy stewardship events
• Discuss with supporters when appropriate
• Create literature and marketing materials that discuss legacy giving
• Always treat legators (people who have pledged to leave a legacy) as major, important donors.
• Remember that legators can change their mind at any time and you don’t know when you may receive it, so don’t plan for legacy income
• Never give legal advice
• Write a legacy-specific strategy