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Individual Giving

Published at 9:36 am Thu Apr 1st, 2021

Raising money from individuals is a key way to get money for your charity!

Individual giving is the practise of receiving financial donations from individuals. This could be in the form of:

  • One off donations
  • Regular donations
  • In memory donations

Sometimes these gifts will be unexpected and some can be panned for. The most important thing with individual giving is having a good supporter journey in place for your donors so that they feel appreciated. 

Key Rules to Individual Giving

1. Identify likey supporters

2. Create the right message

3. Get the message to the audience

4. Ask for support

5. Enable them to easily make a donation

6. Keep them informed

7. Maintain good public relations

More Information

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